1. Review rules for Taobao Live Shopping Festival

1. Merchant review rules:

For Tmall merchants and Taobao merchants that meet the above merchant access rules, Taobao Live will give priority to review:

2. The review rules for live broadcast room products must meet the following conditions (Live Shopping Festival):

① The category meets the requirements for this promotion, the product selection is seasonal, and the price factor is a reference factor. If the product is a product that has passed the review of the New Force Week event and the New Fashion event, it can be directly approved when registering for the Live Shopping Festival event.

② Image dimension: Products with white backgrounds that do not meet the requirements of investment promotion will not be approved. Products with watermarks, psoriasis, puzzles, logos, etc. that do not meet the visual requirements will not be approved.

③ Concession dimension: The product’s slot will be reviewed and approved based on the product’s compliance with the product access rules and profit-sharing situation;

④ Price dimension: The live broadcast fan price is the lowest price in 30 days and meets the product access rules.

⑤ Copy dimension: The product title should be within 8 words, and the product benefit point copy should be within 8 words. It is recommended to emphasize compliance with the Advertising Law and describe it truthfully.

⑥ Same model dimension: The same model will refer to factors such as "product sales, discount strength, buyer comments, and coupon setting strength".

II. Release precautions

1. Regardless of whether there is an emerging anchor, you can publish the live broadcast first, and the review can be completed within 10 minutes (generally) after the official start of the broadcast.

2. Review results: Live broadcasts that meet the live broadcast content standards can be displayed on the channel by default. Those that do not meet the standards will receive a penalty notice within 10 minutes.

3. Previews are retained and can continue to be released, especially for major live broadcast events, according to the requirements of the store manager.

The conditions for participating in this Taobao Live Shopping Festival are to have the right to appear and product advantages, etc. Please check the specific date of the Taobao Live Shopping Festival.