Taobao e-commerce refers to the use of Internet technology by merchants on Taobao to conduct commodity sales and related service activities in the form of electronic transactions. The Taobao e-commerce platform belongs to the business-to-consumer e-commerce model (B2C), allowing individuals or enterprises to open stores on the platform to sell various commodities or provide services.

The core of Taobao e-commerce operations includes traffic management, user growth, and maintenance of daily active users. In order to adapt to the strategic development direction of Taobao, merchants need to constantly explore new operational ideas and strategies. In addition, Taobao e-commerce is not just about opening a store or selling online. It involves areas including but not limited to product selection, supply chain management, store decoration, marketing promotion, customer service and other links.