The application process and requirements for becoming a Taobao anchor vary according to different identities. The specific information is as follows:

1. Merchant identity

Applications are now open to all market merchants in the market industry (except for some special industries (underwear and real estate), Merchant identity to apply for live broadcast permission, you can click the live broadcast console, the system will automatically verify whether you meet the conditions for activation.

If you meet the conditions for activation, the page will display "Confirm Activation", click to activate the live broadcast permission for live broadcast; if you do not meet the conditions, the page does not show non-compliant items, you can improve through the following 5 conditions:

Store one diamond and above level;

Store Weitao level L1 and above (the original Weitao fan requirement has been cancelled and will be implemented from June 21, 2018) How to check the Weitao level, you can click here to view

The live broadcast platform will also combine the store's old customer operation capabilities;

The live broadcast platform will also combine the store's sales and the matching degree of the main categories;

The live broadcast platform will also evaluate the store's sales;

Sellers must comply with the "Taobao Marketing Activity Rules";

There is no violation of selling counterfeit goods in this natural year;

No serious violation of publishing prohibited information or counterfeit material ingredients has been deducted 6 points or more in this natural year;

Warm reminder: If you enter the center console and are prompted that you do not have permission, it is recommended that you pay attention to customer classification and operation maintenance in places such as the customer operation platform, and try to sell products that match the main categories.

2. Non-merchant identity (expert/consumer)

Non-merchant and personal anchor, the basic threshold is to meet one of the following two conditions:

Condition 1: Taobao expert account level reaches L2 level; (If you are not a Taobao expert, it is recommended to apply for expert status first)

Condition 2: You need to have good control ability, fluent articulation, clear thinking, and strong interaction with fans. Therefore, you need to upload a video of the anchor leaving the scene to fully and comprehensively show yourself~, the video size should not exceed 3M, because the current system only supports about 1 minute, so it is recommended that everyone think about how to use 1 minute to show your live broadcast ability

Condition 3: Pass the basic rules test for new anchors;

If you meet the above requirements and pass the review, you can become a Taobao anchor immediately~

Application portal: Log in to your Taobao account through [Taobao Live APP]----Consult the anchor recruitment on the banner of the consultation section.

3.MCN partners (institutions)

Taobao Live currently has more than 200 MCN partner institutions (UGC Internet celebrity anchor institutions), and the platform hopes to cooperate with institutions (Internet celebrity/anchor institutions) with rich experience and outstanding achievements in the field of live broadcasting.

If you are an agency with a large number of anchors and have successful cooperation experience on other live broadcast platforms, and want to join Taobao Live as an anchor operation organization, you can directly click on "Taobao Live MCN Partner (Institution) Recruitment Instructions" to view details~4.PGC Live Institution

If you are a professional column production team with rich and successful experience in variety show and e-commerce program content planning and production, click "Taobao PGC Settlement Specification Instructions 201702 Edition" to apply.