Weitao Video is a short video sharing platform launched by Taobao, similar to social media platforms such as Weibo, Kuaishou, and Douyin. Users can upload and share their own video works on Weitao Video, including various types of content such as life, food, fashion, travel, and entertainment. At the same time, Weitao Video also provides a new promotion channel for Taobao stores. Merchants can upload videos to showcase products or promote stores to attract more potential customers. The emergence of Weitao Video not only enriches Taobao's social content, but also provides users and merchants with a more diversified way of interaction.