I am an online store operator. I personally feel that there is no unified standard and process for store operation, because different brands and stores have different positioning, and it is difficult to measure them with a unified standard. However, store operation can be roughly divided into several sections:

1. Store (brand) positioning

2. Product planning and pricing

3. Operation planning and strategy

4. Personnel structure 1. Store positioning is very important. First of all, you must know your positioning very clearly and accurately. Many people are not clear about what positioning specifically means. For example, if you are selling men's clothing, the unit price is 600-1000, and the clothing style is European and American casual, then your positioning is for the middle and high-end consumer groups who like European and American styles. Then you must indicate this when planning, promoting and doing some activities, and convey your European and American style positioning to the outside world. The price strategy should not mean low prices, because your group does not belong to the low-end 2. Product planning and pricing, this point is actually the same as the first point. After determining your own positioning, you must divide your own products into traffic models, profit models, and image models. Traffic models are used for various activities and are mainly promoted. The purpose is to introduce store traffic. The price setting can be close to the cost price, or slightly higher than the cost price, determined according to your own financial strength. Profit models, this class of goods should occupy most of the store quantity, is the main source of sales and the cornerstone of ensuring store profits. This batch of goods can be used as a key point to guide buyers' attention in store operations, including customer service recommendations, etc. The image model is set for stores with brand awareness to ensure their own brand positioning. The price can be high and it is mainly sold to old customers of the store. 3. Operation planning and strategy. This part requires the store operator to clarify the store positioning and product planning and then formulate corresponding operation plans and promotion plans, including what activities to do, how often to do activities, activity content, form, promotional copy, advertising channels, promotion methods, cost estimates, traffic estimates, traffic, and transaction analysis. 4. Personnel structure. After the analysis of the previous points, the corresponding personnel structure is relatively clear. Each position has its own responsibilities. Taking Tmall stores as an example, the initial team requires at least 5 people: store manager + 1 artist + 1 store operation + 1 store promotion + 1 customer service Store manager: responsible for the entire store development plan, development plan, store performance, and personnel adjustments Art designer: responsible for store decoration, product interface beautification, event page beautification, and visual marketing Store operation: formulate a specific store implementation plan based on the development plan of the manager, follow up and implement it, including product classification, event planning, and data analysis Store promotion: formulate corresponding promotion plans based on the store operation plan, follow up and implement them, analyze and compare according to data feedback results, and optimize promotion methods Customer service: responsible for pre-sales and after-sales, customer information management, customer maintenance, and propose changes to store operations based on the buyer's situation I have written some constructive suggestions and hope they will be helpful to you