1 Special strategies are needed to create a brand name for jewelry with high customer unit price, and it cannot be simply promoted and marketed like ordinary goods.

2 The reason is that consumers of jewelry with high customer unit price have a certain level of consumption and consumption concepts. They pay more attention to brand, quality and service, and need to attract their attention and purchase through brand building, product design and sales channels.

3 In terms of content extension, the following measures can be taken to create a brand name:

First, create a unique brand image and brand culture to improve brand awareness and reputation;

Second, strengthen product design and quality control to ensure the high-end and exquisite products;

Third, establish diversified sales channels, including various forms of online and offline, to improve the convenience and coverage of sales;

Fourth, focus on service and after-sales, provide professional, caring and personalized services, and enhance customer stickiness and loyalty.