One way to hold back orders is to increase the average order value. A high average order value can bring higher profits, but it does not necessarily attract more customers to buy. To increase the average order value, it is necessary to increase brand awareness and customer trust in products or services. In addition, it is necessary to provide high-quality customer service and products or services with outstanding selling points to attract customers' attention and consumption. You can consider using market research to understand the needs and psychology of target customers, optimize sales channels, and improve marketing promotion effects to increase sales of high average order values. At the same time, you should also pay attention to controlling prices so that they are not too high, which will affect consumers' willingness to buy