Answer: Tmall's high customer unit price gameplay means that merchants achieve higher sales and profits by increasing the customer unit price. Merchants can take the following measures to increase the customer unit price:

1. Increase the purchase amount per order by increasing the price of goods;

2. Set multiple purchase discounts, such as "buy 2 items 9.5% off", "buy 3 items 15% off", etc.;

3. Increase the order repurchase rate and improve customer loyalty by providing preferential activities and coupons;

4. Reasonably set logistics and freight costs to make customers more willing to add more goods to reach the consumption amount for free shipping;

5. Set high-priced goods in the product category and let low-priced goods assist in sales in the same order.