You can change the person broadcasting on the same Taobao store. If you are a merchant, you can change the person broadcasting on Taobao. If you are a live broadcast expert, you cannot change the Taobao anchor, but you can have a live broadcast assistant broadcasting with you in the Taobao live broadcast room.

The certified anchor must appear frequently. You cannot borrow or frequently change certified anchors. In special cases, such as brand spokespersons, celebrities, and big names coming to Taobao for live broadcasting, the seller can communicate with the docking operation clerk in advance to make it clear to avoid being blocked.