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Commission standards for anchors who bring goods

| 4Person Answer

目前平台上大多数卖家用户执行的付费方式是:按照销售额来支付佣金的,一般支付佣金的标准是20%到40%之间,卖家用户根据自己的利润来定佣金的比例的,当然还有一些特别情况比如说爆款的打造,那就不会将利润和成本计算在内了,就有可能是花高佣金来赔钱打造爆款了。

淘宝主播除了赚取销售额部分的佣金之前,一般还会收取直播专场费用,比如说某个网红主播,今天开播专门为某个店铺卖货的话,还会收取这个店铺的专场费用钱,卖家需要支付的金额市场价在300元到500元之间,需要卖家和主播自己协商议定。这个也是主播的收入所在的。

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Currently, most sellers on the platform pay by paying commissions based on sales. The general standard for paying commissions is between 20% and 40%. Sellers set the commission ratio based on their own profits. Of course, there are some special cases, such as the creation of hot products, in which profits and costs will not be taken into account. It is possible that high commissions will be spent to lose money to create hot products.

In addition to earning commissions on sales, Taobao anchors generally charge special live broadcast fees. For example, if a popular anchor starts a live broadcast today to sell goods for a certain store, he will also charge the store's special fee. The market price of the amount that the seller needs to pay is between 300 and 500 yuan, which needs to be negotiated between the seller and the anchor. This is also where the anchor's income comes from.

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There are two charging modes for Taobao live broadcast anchors. One is to deduct the daily task commission of the live broadcast room according to the daily task of Alibaba.com V, and the other is to settle the commission through the Taobao customer method.

The Taobao live broadcast commission of the Taobao customer method is 5%-20% of the actual payment credit of the customer order number, 10% belongs to Alibaba, 20% belongs to Taobao live broadcast, and 70% is paid to the Taobao live broadcast organization, and then distributed to the anchor by the organization.

If the daily task commission of the live broadcast room is deducted according to the daily task of Alibaba.com V, it is not necessary to use the percentage. Many stores cooperate with anchors and only pay for the special expenses of the live broadcast room, and no longer set up Taobao customer commission commission. However, the special expenses are high, and the expected effect of the change cannot be seen

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It is understood that the commissions of different products will also be different. Take cosmetics as an example: the commissions of well-known domestic or foreign beauty products are relatively low, generally around 20%; other unknown brands have higher commissions, basically between 20%-35%, and the higher ones can reach 50%. Broadcasters with a certain number of fans also need to pay an additional service fee. The price of the service fee varies from anchor to anchor, and is mainly set according to the regulations of the anchor or anchor company.

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It depends on what products are being sold and on what platform. For example, clothing generally has a 30% commission, and some big internet celebrities also charge additional slot fees.

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