A Taobao store can be transferred to another person by changing the subject of the agreement. The store has changed its operating entity, and the store registration information has changed, so the special operating qualifications previously applied for by the store also need to be resubmitted.

After the change of the operating entity is completed, the Taobao account that applied for the change will replace the bound Alipay with the recipient's Alipay account, thereby realizing the need to change the store's authenticator. At the same time, the mobile phone and email address bound to the store will also be replaced with the mobile phone and email address provided by the recipient. Other than this, the information of the remaining Taobao accounts will not change.