电子商务运营岗位职责如下:
一是负责公司电商平台运营,包括活动策划、在线宣传推广、活动策划、品牌定位包装及日常运营;
二是根据网站营销数据进行深入分析,对每个产品运营情况进行评估,提炼卖点,指导美工进行页面优化,提升搜索量,促进销量;
三是负责收集市场和行业信息,分析竞争对手,关注对手的变化和选款、定价等营销策略,结合本店优势提供有效应方案;
四是熟悉各电商平台的运营环境、交易规则、淘宝网站广告资源;
五是每日统计分析最新数据,利用日事清总结功能进行分析,并根据数据变化采取针对性运营措施。
The responsibilities of e-commerce operations positions are as follows:
First, be responsible for the operation of the company's e-commerce platform, including event planning, online publicity and promotion, event planning, brand positioning and packaging, and daily operations;
Second, conduct in-depth analysis based on website marketing data, evaluate the operation of each product, refine selling points, guide artists to optimize pages, increase search volume, and promote sales;
Third, be responsible for collecting market and industry information, analyzing competitors, paying attention to competitors' changes and marketing strategies such as selection and pricing, and providing effective solutions based on the advantages of our store;
Fourth, be familiar with the operating environment, transaction rules, and advertising resources of Taobao websites of various e-commerce platforms;
Fifth, statistically analyze the latest data daily, use the daily summary function for analysis, and take targeted operational measures based on data changes.