Online business operation refers to individuals who use e-commerce tools to conduct commercial activities on the Internet, including entrepreneurs, merchants and individual store owners. Online business operation, e-commerce, and live streaming all require special professional abilities, using computers, the Internet and commodity-related information to operate and manage online stores on Taobao or other shopping platforms. E-commerce activities on any platform will encounter problems such as product structure adjustment and market competition to attract users. Online operation is a course designed to solve these problems.