Taobao operation refers to the process of opening a store on Taobao to conduct a series of commercial operation activities such as product sales, promotion, customer service, etc.

Its basic characteristics include: precise target market positioning, accurate product positioning, creative publicity strategies, standardized pricing strategies, excellent after-sales service and word-of-mouth marketing, etc.

At the same time, Taobao operators also need to pay attention to product quality, relationship maintenance, marketing data analysis, etc., adjust operation strategies in a timely manner according to market changes, continuously optimize their own stores, and improve sales performance and credibility.