It refers to all work related to the later operation and management of the website in order to improve the efficiency of the website in serving network users. Network operation includes all things that belong to the network, such as website operation, network promotion, self-media promotion, new media operation, WeChat operation, WeChat promotion, and Taobao, etc.

The scope of network operation generally includes: updating and maintaining website content, maintaining website servers, optimizing website processes, and network marketing planning, etc. Its contents are as follows:

1. Updating and maintaining website content: mainly responsible for including the website in search engines and performing regular security maintenance;

2. Maintenance of website servers: maintenance of servers and related software and hardware, evaluation of possible problems, and formulation of response time;

3. Optimization of website processes and network marketing planning: responsible for the network promotion of the company's website brand and products, communicating with various departments, refining and confirming needs, and completing website promotion on time and with quality.