Taobao backend management refers to Taobao's functional management center. You can enter the backend management page in the Taobao seller center. In the backend management, you can implement product release and management such as listing, modifying, and order logistics management; daily store maintenance and management functions such as store marketing and event management. It is the core of Taobao store operation. The usual issues such as receiving, shipping, registration, and refund can also be intuitively seen through the backend management.