1、首先要查看数据表现,淘宝店铺的各种基础数据,看看每一项数据是否达标,如果不达标,原因是什么,如果表现良好,做了什么。
2、其次是流量和访客分析,访客都是哪里来的,花了多少成本,分析下市场。
3、然后是对手分析。同行顶尖和同一水平的店铺都要观察,可以看销售量和卖家评价。
4、还有付费推广分析。一定要查看展现、点击、单次点击费用,转化率,排名,成交额,成交成本。
5、观察淘宝活动。看看哪些活动是可以申请的,或者报名可以进行,传播活动信息很重要。
6、最后是细节检查,比如:查看客户评价,发货情况,直通车费用,软件期限等信息息;避免出现不必要的麻烦。
1. First, check the data performance, various basic data of Taobao stores, and see whether each data meets the standard. If not, what is the reason? If the performance is good, what has been done.
2. The second is traffic and visitor analysis. Where do the visitors come from, how much does it cost, and analyze the market.
3. Then there is competitor analysis. The top and same-level stores in the same industry should be observed. You can look at sales volume and seller reviews.
4. There is also paid promotion analysis. Be sure to check the display, clicks, cost per click, conversion rate, ranking, transaction amount, and transaction cost.
5. Observe Taobao activities. See which activities can be applied for or registered. It is important to spread activity information.
6. Finally, check the details, such as: check customer reviews, delivery status, through train fees, software deadlines and other information; avoid unnecessary trouble.