1. How to operate a personal Taobao store

1. Taobao store process

1) Positioning, setting goals, mastering the positioning principles of Taobao stores, and determining target users and positioning based on advantages and markets. Establish your own goals and start the next step of operation.

2) Processing and classification, uploading products, positioning the grade sold, cooperating with customization or purchasing templates, and then processing and classifying product information upload.

3) Guarantee quality and improve reputation. For buyers, what is established in the long run is quality. No gimmicks, title parties, no cross-store publicity, quality is guaranteed. Then the conversion rate will naturally increase.

4) Store optimization, focus on promotion. In the process of operation, optimizing the store is what needs to be done, and the aspects covered are also relatively rich. After that, it is necessary to promote. Whether it is in place or not determines the height that the store can reach.

5) Analyze data and make timely adjustments. Analyze the core data and make timely adjustments. The problems of the store can be analyzed from the data. Starting from the data, you can find the key to the problem and make timely adjustments. This last step is actually particularly critical.

2. Operation core

1) Store traffic, traffic means the future for the store. Attract more valuable visitor traffic, accurately analyze the flow, increase sales, and accelerate the surge in performance. Quickly seize the advantageous position of the entrance and the advantageous position of the natural basic flow.

2) Improving the conversion rate is the most critical. If the goods displayed in the store have no sales within 3 months, they will be judged as unsalable products by the system, which will have a certain impact on the store weight and reduce the flow. We all know the importance of improving the conversion rate. As for how to convert and to what extent it can be converted, it is a wise man's wisdom.

3) Optimize services, strengthen the service quality of each link, and improve services in all aspects. Through the improvement of services, improve the store's reputation, expand the market share, achieve friendly communication and interaction with customer service, and better improve the experience.

4) Generating revenue is the ultimate goal. The ultimate goal of operation is to achieve revenue through conversion, and the ultimate goal of user accumulation is to realize cash. All processes are to achieve paid conversion. The operator must clarify the purpose of operating the store and form strategic thinking.

2. What needs to be done

In fact, if an individual wants to operate a Taobao store, the key is to control the direction of the store well, be familiar with the process and core points of Taobao operations, and know what is going on. This is the most critical.

If you want to operate a personal Taobao store, you must first understand the position of operation, understand the process of operation work, and know the current situation of the store. Secondly, you must grasp the core points of the store. These are all things that everyone needs to do. Through the control of these aspects, in fact, you can exercise your operational capabilities very well.