其实每个店铺对于策划的要求都不一样,但策划一般是指活动策划,根据店铺运营,进行店内活动策划和店外活动报名,比如,新品上新搞个什么活动,第二份半价,买一送一之类的。然后统计活动销量客户参与度进行产品优化。
有的店铺还会要求你精通商城网店后台操作并熟练运用,负责公司淘宝商城店铺运营推广,并具备强烈的客户服务意识以及突发事件处理能力。
In fact, each store has different requirements for planning, but planning generally refers to event planning. According to the store operation, in-store event planning and out-of-store event registration are carried out. For example, when a new product is launched, what kind of event can be held, such as half price for the second copy, buy one get one free, etc. Then count the sales and customer participation of the event to optimize the product.
Some stores will also require you to be proficient in the backend operation of the mall online store and be proficient in using it, be responsible for the operation and promotion of the company's Taobao mall store, and have a strong sense of customer service and the ability to handle emergencies.
The copywriter of a Taobao store is responsible for a series of text-related work, including product descriptions, page titles, event planning, etc. In general, for a Taobao store, the copywriter is responsible for text work, and the designer is responsible for pictures!