First of all, you need to have an accurate position for your store, such as the number of store products, the choice of categories, the budget for investment costs, and the planning of operating costs. With a clear positioning, you can avoid detours in the later operation. Put your time and energy on this road, and your store will definitely be able to operate normally and mature and stabilize orders as soon as possible.

Product. First and foremost, the quality of your product determines whether your store can be expanded and done well. Only with good products can you have countless repeat customers. If the product is not good, you can only have one customer. To make customers feel that they have bought affordable, just like women buy cosmetics, spend hundreds of dollars, and still feel like they have taken advantage of it. Customers must have this feeling.

2. Rules. First of all, as a Taobao seller, you need to understand the basic rules of the Taobao platform and understand the structure and value of each traffic section. Taobao traffic can be roughly divided into: free traffic, paid traffic, and event traffic. Then, according to the rules, customers are directed to the store. You also need to use special techniques to convert and direct traffic.

3. Thinking. It is really important to have a certain logical thinking ability and keenly grasp the industry dynamics and market trends. The time of taking the product off the shelves, the means of attracting traffic and promotion, or planning store activities, etc., where is the peak season for the hot products, when should I start, and what methods should I use to quickly explode, etc.

Taobao merchants want to increase sales.

The first point: there must be visual impact. That is, your pictures must be impactful. Only then will there be click-through rates.

Pictures are an important factor affecting the click-through rate and conversion rate of products. It doesn't matter if Xiaobai can't draw pictures, but it's very serious if you can't draw pictures after opening the store for a month.

The pictures need to be standardized, beautiful, and highlight the selling points. If it is a new store, the picture display form can be "different", that is, the color, details, and angles should be novel and eye-catching, so as to achieve the effect of increasing the click-through rate of the product.

The same is true for Meituan. If you are doing Meituan, the first picture is also very important.

The same is true for Pinduoduo

So. No matter which platform you choose today. Remember one point. The picture is the first thing that others see you. That first glance is intuitive and important. Do everything you can to make the header picture beautiful.

First of all, you see it yourself. You can't help but click. This is the first step to success.

The second point: Sign up for backstage activities

Backstage activities are the only entrance to the platform that does not have sales requirements. I believe that all merchants know this. New product recommendations are also the best channel for the platform to test styles. Through this activity, you can find styles that meet consumers. As long as you create one, you can help the store increase sales.

The third point: WeChat group traffic

Why is it difficult to run a new store? Because there is no traffic. Then we need to give the store products more exposure.

You can use public accounts, QQ, WeChat, WeChat groups. Etc., give the products the opportunity to be exposed, and it is possible to generate clicks and even sales.

The fourth point: Select new products every day

Selection is really very important. Good styles can bring traffic without promotion or reporting activities.

Be sure to choose a hot product. The price-performance ratio should be high. Through a hot product. Build up traffic. Then optimize.

Focus on optimizing prices, pictures, and titles.

Through store recommendations, product promotions, and detail pages, cultivate new product styles to keep store orders coming in.

The fifth point: Finally, open bidding

Important things are said in three articles. You must open bidding.

Use bidding to attract traffic. It is the fastest channel.

The sixth point: Only when customer service is good can you place orders early

E-commerce knows that customer service reply conversion rate is the highest.

Newbies who want to open a store have sales, report all the activities that can be reported, and optimize those that should be optimized. Do the above six points well. Only then can the conversion rate be continuously improved.

Marketing is the highest standard of operation. Operation refers to the operation of platform stores, package activities, promotion, rules, and the operation of your store, such as order placement, art, delivery, customer service, etc. are all operations.

Marketing refers to product marketing, value-added services, etc.

Added value can be understood as how to sell an apple for 100 or 1,000.

The last reminder is that marketing should be done every day. Activities should be held every day. .

First of all, to run a Taobao store well, you need to have enough patience and learning ability. Second, you need to have a good product or good service. Third, after having a good product, you need to learn about copywriting. Fourth, you need to understand the rules of the Taobao platform. Then you have a plan and do it boldly