Taobao Xinxuan is a new retail model for daily necessities. It provides consumers with a variety of brands and styles of goods, including clothing, shoes, cosmetics, food and other daily necessities. Consumers can easily purchase high-quality and low-priced goods through the Taobao Xinxuan platform. In addition, Taobao Xinxuan also provides professional after-sales service, allowing consumers to shop without worries. Taobao Xinxuan's operating model aims to provide consumers with a better shopping experience, while also providing merchants with more development opportunities.