1. Video platform

Video platform is the mainstream new media platform today, which includes short video, long video, live broadcast, audio and other forms. Among them, short video has been the general trend in recent years and has become a battleground for the operation and promotion of enterprises and brands. The most popular short video platforms today are TikTok, Kuaishou, Weishi and other APPs. The characteristics of this type of platform are short and concise content, easy to spread, and young users.

Long video platforms include Tencent Video, iQiyi, Bilibili and other platforms. Such platforms generally have a fixed user base. Live broadcast platforms include Douyu, Huajiao, Yingke and other platforms, but now many other types of platforms also have live broadcast functions, such as TikTok, Kuaishou, Weibo, Taobao and so on. The characteristics of live broadcast platforms are intuitiveness and instant interactivity, and users have a strong sense of substitution.

There are also audio platforms that have been in the limelight recently, such as Himalaya, Maoer and other platforms. Compared with the visual bombardment of other platforms, the characteristic of audio platforms is accompaniment.

2. Social Platform

As one of the most important daily communication tools for people today, social platforms have penetrated into everyone's lives, so when doing new media operations, social platforms are absolutely not to be missed.

WeChat is currently the social platform with the most users. Data shows that the number of monthly active users of WeChat has exceeded 1.1 billion since 2011, making it the APP with the largest number of users in China.