The operation and promotion of an online store can be carried out through the following steps: The operation and promotion of an online store can be achieved in a variety of ways, including social media marketing, search engine optimization, content marketing, etc. First of all, social media marketing is an effective way of promotion. It can attract potential customers by posting product information on major social platforms and interacting with users. Secondly, search engine optimization is a way to improve the ranking of online stores in search engine results. The exposure of online stores can be improved by means of keyword optimization, website structure optimization, etc. In addition, content marketing is also an important way of promotion. It can attract users by publishing valuable content and enhance the popularity and credibility of online stores. In addition to the methods mentioned above, other promotion methods can also be considered, such as cooperative promotion and offline promotion. Cooperative promotion can cooperate with other online stores or related industries to promote each other and jointly obtain more customer resources. Offline promotion can attract the attention of potential customers by participating in exhibitions and holding events. In short, the operation and promotion of online stores requires comprehensive consideration of multiple methods, selecting appropriate promotion strategies according to specific circumstances, and constantly optimizing and adjusting to increase the exposure and sales of online stores.