A Taobao shop novice should first determine the theme and product positioning of his or her shop, select the product categories and keywords, and have a deep understanding of the needs and preferences of target customers.

The quality and practicality of the products should be guaranteed, and the prices should be competitive.

In the decoration of the shop, attention should be paid to aesthetics and user experience, and good customer service and after-sales service should be provided to attract more customers by accumulating good word-of-mouth and reputation.

At the same time, attention should be paid to the promotion and marketing of the shop, and appropriate publicity methods should be selected, such as Taobao Express, Taobao marketing tools, etc., to increase the exposure rate and sales of the shop.