These Taobao rules need to be understood:

1. False transactions on Taobao

In the past few years, the most familiar thing about Taobao was fake orders. In the past, whether a store was doing well or not depended on whether the operator would fake orders. At that time, the supervision was weak and the traffic base was good. As long as the number of fake orders was not particularly large, under reasonable conditions, the probability of the system detecting it was also very small. But now it is completely different. Taobao has introduced the latest fake order detection system. It is said that Taobao has more than 200 assessment indicators to determine whether a store has fake orders. In addition, Taobao is now different for each person, and the assessment indicators have also changed a lot. Therefore, do not rely on fake orders to do well on Taobao, which is a vicious cycle. If there is really a need for fake orders, you must maximize the traffic first on the basis of a certain amount of traffic and operate at a reasonable ratio.

2. Substituting products secretly

Substituting products secretly usually occurs in the clothing industry, because many products can no longer be sold due to factors such as supply or season changes. In order not to lose the basic sales volume accumulated before, they can't bear to replace product A with product B. The main picture, option picture, description picture, and product attributes are changed based on product A. The link is still the original link, but the product has been completely changed. This situation is the focus of Taobao's crackdown, so you must try your best to avoid the situation of substituting products.

If there is product information that needs to be optimized, we should pay attention to the following points to avoid Taobao misjudging it as a product replacement:

(1). Title changes should be made every 48 hours. Each change should not exceed 2 words and should be controlled within 6 words. Changing the order is also considered a modification;

(2). Main picture changes should be made every 24 hours. Only one picture can be changed at a time. Use the method of changing the order. On the first day, upload the main picture to the position of your second picture. On the second day, just change the order;

(3). Taobao details page changes should be made every 24 hours. Each change on the PC should not exceed one-third. Wireless terminals can change it all at once.

(4). Prices cannot be adjusted randomly. It not only affects the weight of the product, but also affects the positioning. The price change should be made every week after the product is removed from the shelves. It should be completed within 10 minutes. The range of changes should not exceed 20% for low-customer units and 10% for high-customer units.

(5). Changes in category attributes, increase or decrease SKUs. Generally speaking, changes in this part have little effect on the weight of the product, and frequent changes are taboo;

The main picture, title, and details are not modified together, but are modified separately in different time periods.

3. Taobao duplicate distribution

If two or more product links are published for the same product, it will be judged as duplicate distribution. If the title and main picture of your store product are the same, it will cause system misjudgment. Therefore, it is best to make the attributes, fixed price, sales price, and main picture of the products different, so that it is not easy to be judged as duplicate distribution.

4. Wrong category

If your product is a women's clothing product, but it is placed in another category due to the wrong category, then no matter how your listing and delisting time is set, whether the window recommendation is set well, how high the sales volume is, and how good the conversion rate is, this product will not be searched.

5. SKU cheating

Each product on Taobao has a corresponding SKU.

When the color, model, configuration, grade, etc. of the product are different, there will be a product SKU. If the price of a SKU in the product is too low, it will be judged as SKU cheating. Taobao has an anti-SKU cheating system. If it is detected, the product will be downgraded and sales will be affected. So try to avoid SKU cheating.

6. Abuse of Taobao keywords

Keyword abuse refers to the actual keywords of the product that do not match the attribute description of the product, especially the product names of some small categories. In order to grab keywords, they are used randomly. If they are discovered by the system, they will be judged as keyword abuse.

7. Product advertising

The store sets the product price very low, directly gives a product a concentrated reverse flow in the description, and introduces a product into another product. If Taobao catches it, it will be punished.

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