淘宝上的外卖代运营不靠谱
我相信很多老板会听说外卖代运营是一个坑,有很多原因可以找到。甚至很多老板自己都是受害者,为了有更好的理解,下面我们谈谈做外卖代运营前需要注意什么问题?1、每个商家情况不同,每个区域的市场情况也不同,所以提供的服务很难标准化,进而对人员的要求就比较高,能聚拢多少优秀的运营人才,就决定公司能发展多大2、餐饮外卖销量的好坏,五分产品三分品牌两分营销,产品和品牌不行,再多营销手段也没用,而优质的产品和品牌相对比较有限3、产品、品牌和服务都是商家的,代运营公司把握的营销环节相对对商家控制力还是比较弱,所以真的是在努力成就别人4、服务费收款麻烦,当然这个跟很多行业都是类似的,后付费需要专人催收...
The takeaway operation on Taobao is not reliable
I believe many bosses will hear that the takeaway operation is a pit, and there are many reasons for this. Even many bosses themselves are victims. In order to have a better understanding, let's talk about what issues need to be paid attention to before doing takeaway operation? 1. The situation of each merchant is different, and the market situation in each region is also different, so the services provided are difficult to standardize, and the requirements for personnel are relatively high. How many excellent operation talents can be gathered determines how big the company can develop. 2. The sales of catering takeaways are good or bad. Five points of products, three points of brands and two points of marketing. If the products and brands are not good, no matter how many marketing methods are used, it will be useless, and high-quality products and brands are relatively limited. 3. Products, brands and services are all owned by merchants. The marketing links controlled by the agency operation company are relatively weak, so they are really trying to achieve others. 4. It is troublesome to collect service fees. Of course, this is similar to many industries. Post-payment requires special collection...