1. The store level must be above one diamond to apply for the use of Taobao live broadcast function. The minimum number of fans of Weitao cannot be less than 4,000 fans, which is also a requirement for the number of fans of everyone's store.

2. In fact, the stores that have achieved the above two points basically have a certain ability to operate old customers, so this condition is not emphasized here. As for the number of store products, it cannot be less than 5. I believe that most Taobao stores meet this condition.

After meeting the above basic conditions, Taobao sellers can apply to open the live broadcast function of their own stores. How to apply specifically? What skills should be used when operating the application so that everyone can quickly pass this application?

The application steps are to find the Taobao live broadcast option under the "I want to promote" option in the seller center, and enter the live broadcast function activation channel. Then submit the information as required in the interface. Generally, after the information is submitted, the system will give the user a relevant reply within 3 to 7 working days. If you receive a notification that the Taobao live broadcast function has been successfully enabled, it means that you can use this function immediately. Otherwise, it means that the application has not been approved and you need to apply again.

If a store wants to quickly enable the Taobao live broadcast function, it can work hard to collect data on the number of orders, the number of visitors and the number of fans, as well as the number of repurchases by old customers in recent months. For stores with good performance in these data, the platform will quickly enable this permission for you. After all, if your Taobao store performs well in these data, it can bring more traffic support and good data performance to the Taobao platform.

Another way to quickly enable Taobao live broadcast is to apply to enable the Taobao store live broadcast function as a Taobao expert. The process of enabling live broadcast through this channel is to first log in to the Taobao Expert Management Center to become a Taobao expert, publish more original content (at least 5), attract fans, apply for big V certification, and after passing the big V certification, apply to enable Taobao live broadcast, publish a video, and wait for the official review of the live broadcast permission. After passing the review, you can start Taobao live broadcast.