1、运营网店的货物的品种、质量、供应量
2、参考同类商品的销售量
3、销售商品的品牌知名度
综合以上因素,一般快销品如食品、服装、小商品的运营费用在20万/年左右,不包括销售分成。
如果是化妆品、贵重首饰、家用电器等有一定技术或服务要求的会再增加10-20万的技术服务人员的成本支出。
1. The variety, quality and supply of the goods in the online store
2. Refer to the sales volume of similar goods
3. The brand awareness of the goods
Combining the above factors, the operating expenses of general fast-moving consumer goods such as food, clothing, and small commodities are around 200,000 yuan/year, excluding sales commission.
If it is cosmetics, precious jewelry, household appliances, etc., which have certain technical or service requirements, the cost of technical service personnel will increase by 100,000 to 200,000 yuan.