I. POP category operation manager evaluation indicators

1. The first is the performance indicator: from the superior to the task, the task is a quarterly task. Then we divide it into monthly tasks according to the quarter. Then everyone's operation will match resources and sales volume. For example, we can first allocate 70% of sales from the top 15 merchants, and then the remaining 300,000 merchants, and then push and pull a KA merchant group, and then 15 merchants will play with 70% of the traffic, and then there will be more refinement. Then the first sales are basically borne by the previous merchants, so sales are the first criterion for JD.com's assessment.

2. Advertising investment index: reflects cross-departmental development. If your express delivery transaction is fine, your sales will not be too high, and you will be concerned by the operation department. Therefore, if you get good results and good relationships at the beginning, you should start with advertising, because your product must be a good product because of the advertising hit. If you increase a little operational resources, you can basically get an explosion model. So how to do a good job of fast car seats is more important to you.

3. Resource level and maintenance station level indicators: Since resources are allocated by other departments, for example, we will conduct a 618 promotion, and there are only 1.3 seats left in your category, the operation will be distinguished according to the performance of the previous month.

4. Conversion rate evaluation indicators: If the conversion rate of an operation is also the focus of their attention, and the conversion rate of a single product is too low, they will also be ranked in the context of platform operation management. Taobao e-commerce operation If the conversion rate of a commodity is too low, they may tell you that you can optimize baby seconds and so on.

5. Daily out-of-stock quantity: After the order is generated, there will be monthly evaluation and time evaluation, that is, the weekly quantitative completion rate of the monthly standard. If the weekly completion rate is not high, the performance appraisal will also be affected. Many intern operation managers may not even pass the evaluation period.

2. Marketing operation manager evaluation indicators

1. Inventory index: All merchants, whether they have inventory or not, will evaluate the dynamic efficiency of inventory. This is a key evaluation and a screening site's marketing operation capabilities. Therefore, many inventory entries are now restricted.

2. Sales performance: The year is the direction, and then it goes deep into the month. This month is basically divided according to the brand, because self-management is allocated according to the brand rather than the store. As long as the brand is under my name, the performance is considered his, so the sales volume is the evaluation indicator

3. Customer unit price indicator: Purchasing and sales managers also evaluate customer unit price. The unit price of many customers is lower than the standard required for this category. We cannot calculate performance, so customer unit price is one of the standards for self-management

4. Customer service satisfaction: This is what we call work orders. If there are too many work orders, you will lose many opportunities, such as activities and other resources, if there are too many work orders.

5. Activity resource indicators: Purchasing and sales managers. The evaluation of activity resources is relatively more. Because the comparison is their own business, it is more about the products they have selected before, and all managers of Taobao e-commerce operations have done a lot of preparation for the products.