1. How much money is needed to open an online store

1. Company registration capital

There is a clear rule that individual industrial and commercial households cannot enter Tmall when opening a store on Tmall. In other words, if you want to enter Tmall and open a store on Tmall, then you must own a company. The cost of company registration depends on the situation, but some categories on Tmall require no less than 1 million. If we calculate it based on one million, the company registration fee is 800 yuan (0.0008 of the registered amount), and then add the business license fee, verification report, seal engraving fee, organization code and other fees, two or three thousand yuan is inevitable.

2. Store deposit

After owning a company, you can proceed with some matters of entering Tmall. After successfully entering Tmall, you also need to pay a store deposit to Tmall. Different types of stores have different deposits. For example, for a flagship store or a specialty store, the fee for a store with a TM trademark is 100,000 yuan, and the fee for a store with an R trademark is 50,000 yuan; for a specialty store, the fee for a TM trademark is 150,000 yuan, and the fee for a store with an R trademark is 100,000 yuan. You can't save these fees even if you want to.

3. Annual fee for Tmall technical services

After paying the store deposit, you will need to pay a technical service fee to Tmall. When you open a store on Tmall, there will be customer service to provide support, so you need to pay such a service fee. However, you don't need to worry too much about this. If the store's annual sales reach the standard, the technical service fee will be returned to the merchant.

4. Operating costs

In the e-commerce industry, the traffic can be large or small, depending on how the merchants operate. If the promotion is good, the traffic will be large, and if the promotion is not good, the traffic will be small. Generally speaking, the operation in this link requires a lot of expenses, which normally accounts for about 12%-20% of sales.

5. Labor and logistics costs

To open an online store on Tmall, the scale required is also quite large. After all, one or two people cannot support it. Generally speaking, the staff needed for a store include art design, operation, customer service, warehouse management, and then some small staff in the warehouse. Under normal circumstances, ordinary merchants will control this cost at about 15% of sales.

Logistics consumption is also indispensable. After all, it is online shopping, and it needs to be shipped to customers by express delivery. However, whether it is free shipping, from the perspective of consumption, these are some necessary hard costs. If there are many orders per day, you can find some more powerful couriers to cooperate with. The price can be negotiated down. It depends on how far the merchant can negotiate.