电子商务运营总监的职责:
1、负责公司自有京东、淘宝、亚马逊等电商平台的统筹运营管理,制定运营规划、策略、运营方案,并组织落地执行;
2、负责制定电商平台品牌推广计划及相关推广活动的实施执行,提升流量,完成电商平台销售目标;
3、研究电商平台发展趋势,整合相关资源渠道关系,积极探索电商运营模式,挖掘电商销售新渠道,助力公司产品电商销售目标达成;
4、负责部门内员工的选、育、用、留、出,营造敬业高效、凝聚力强的组织氛围,培育优秀的电商运营人才梯队。
Responsibilities of an e-commerce operations director:
1. Responsible for the overall operation and management of the company's own e-commerce platforms such as JD.com, Taobao, and Amazon, formulate operation plans, strategies, and operation plans, and organize their implementation;
2. Responsible for formulating e-commerce platform brand promotion plans and the implementation of related promotional activities, increasing traffic, and achieving e-commerce platform sales targets;
3. Research the development trend of e-commerce platforms, integrate relevant resource channel relationships, actively explore e-commerce operation models, tap new e-commerce sales channels, and help the company achieve its product e-commerce sales targets;
4. Responsible for the selection, training, use, retention, and exit of employees within the department, create a dedicated, efficient, and cohesive organizational atmosphere, and cultivate an excellent e-commerce operation talent team.