1. Determine the source of goods

Before we open an online store, we should first understand which category is the most profitable in the e-commerce platform, and then determine the type of goods we want to operate. The next step is to find the source of goods. Some people go to the wholesale market to wholesale products, some people look for online sales platforms, and there are many websites that provide sources of goods. No matter which method is used, the first thing merchants should do is to conduct a real investigation and comparison. Whether it is price, quality, or quantity of sources, they are all key inspection items. Not only do they compare the goods of the source of goods, but they also need to have a certain understanding of the goods of their peers in order to determine the most favorable source of goods for themselves.

2. Decorate the online store

After determining the above things, you need to register an online store. Online store registration is very simple. Taobao stores only need an ID card or a business license to register. If you don’t want to register yourself, you can also buy an online store. The purchased online store can also change the style and design the style template according to your own preferences. Then you can put a specified number of goods on the Taobao store, and then edit the main picture, detail page, title, main video, and other content of these goods. In this process, you need to take pictures, retouch these pictures, select keywords, arrange titles, organize product related information, make detail pages, etc. In addition, you also need to decorate the store as a whole, such as the store sign, store introduction, store homepage column classification, store product classification, etc. You need to organize. So in this regard, if the seller has a certain foundation in art, then you can learn and decorate the store yourself, so that the decoration of the store will be more refined. If the seller knows nothing about art, you can find some people who specialize in art to help you decorate the store.

3. Promotion

Promotion is divided into early and mid-to-late stages. Early promotion has limited channels for new stores, and you need to find ways other than Taobao, such as Moments, Douyin, Weibo, etc., or participate in the free promotion channels prepared by Taobao for new stores. In the mid- and late-stage, after the Taobao store has accumulated a certain amount of sales and has a certain level of credibility, you can start to engage in paid promotion, or direct trains, Taobao customers, and strive to make your products popular, seize the Taobao traffic entrance, and thus attract more people to buy. The mid-term of a Taobao store is a very important period, and profitability is the primary task of a Taobao store, so everyone should pay attention to it.

4. Optimization

Store optimization is not something that can be done at the beginning. It is necessary to find problems after the store has been in operation for a period of time to check for omissions and make the best of the bad places. For example, if the dynamic score is not high, then you have to think about whether the logistics is too slow or there is a problem with the service. After these problems are solved and the store is optimized, the store can move to a higher level. Win more benefits for merchants.

The above are the basic process steps for Taobao store operations. If you have other needs or questions, you can consult our online customer service.