1、市场定位,简单来说,要开淘宝店铺之前,就需要向了解一下要开什么样的店铺,是C店还是旗舰店等,自己的优势在哪?卖点在哪?有没有一个合理的目标规划等,这些非常重要。
2、产品,说到底,就是其实是产品,那么产品的一个收益空间如何,是否可以打造爆款产品,或者在淘宝店铺经营到什么样的规模,就需要发展其他的产品,这个可以先提前预判。
3、顾客,有产品那得有消费者购买,不然再好的产品也没有用,所以,在开淘宝店铺前,可以对人群进行一个定位,最好是细分,比如产品的顾客是20-30岁的白领,中低收入人群,喜欢上网购物等。
4、推广,知道了产品,以及顾客的习惯爱好,那前期需要进行产品的推广,一个重要的目的在于,获得更多的流量,考虑的点有点击率,咨询率以及咨询转化率这三个主要的。
5、客服,这一点很重要,因为很多做淘宝店铺运营的,前面都做的很不错,但是由于在客服这一块,没有很好的进行调整,导致最终的一个转化率偏低,从而无法提高店铺的转化。
6、数据分析,经营一家淘宝店铺很容易,但是要运营好一家淘宝店铺,就需要一定的技巧了,数据分析这个必不可少,从各个环节,包括数据的收集,整理,分类,筛选到分析,需要一个成长的过程。
1. Market positioning. In simple terms, before opening a Taobao store, you need to understand what kind of store you want to open, whether it is a C store or a flagship store, etc. What are your advantages? What is the selling point? Is there a reasonable goal plan, etc.? These are very important.
2. Product. In the final analysis, it is actually a product. So what is the profit space of the product, whether it can create a hot-selling product, or what scale of operation in the Taobao store, it is necessary to develop other products. This can be predicted in advance.
3. Customers. If there are products, there must be consumers to buy them, otherwise no matter how good the products are, they will be useless. Therefore, before opening a Taobao store, you can position the crowd, preferably segment it, for example, the customers of the product are 20-30 years old white-collar workers, low- and middle-income people, and like to shop online.
4. Promotion. Knowing the product and the habits and hobbies of the customers, it is necessary to promote the product in the early stage. An important purpose is to obtain more traffic. The three main points to consider are click-through rate, consultation rate and consultation conversion rate.
5. Customer service. This is very important because many Taobao store operators have done very well in the beginning, but because they have not made good adjustments in customer service, the final conversion rate is low, which makes it impossible to improve the conversion of the store.
6. Data analysis. It is easy to run a Taobao store, but to run a Taobao store well, you need certain skills. Data analysis is indispensable. From all aspects, including data collection, organization, classification, screening to analysis, it requires a growth process.