1. Understand user needs: The first step of opening a new furniture account on Xiaohongshu is to understand the needs and preferences of target users. You can use questionnaires and data analysis to understand users' purchasing preferences and habits, so as to better formulate marketing strategies.

2. Provide high-quality content: A new furniture account on Xiaohongshu needs to provide high-quality content, including pictures, videos and text, to attract users' attention and increase user engagement. You can share furniture design concepts, usage experience, brand stories and other content.

3. Establish community interaction: Establish a community on Xiaohongshu, interact with users, reply to users' comments and questions, increase user interaction and participation, and improve user loyalty and trust.

4. With the help of Xiaohongshu's tools: Xiaohongshu provides a wealth of tools, such as brand cooperation, Xiaohongshu live broadcast, Xiaohongshu experts, etc., which can be used to increase exposure and user engagement.

5. Build a brand image: Establish a brand image on Xiaohongshu. You can shape the brand image through brand color, brand image, brand story, etc. to increase users' brand awareness and loyalty.