How is Taobao Through Train promoted?
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1Person Answer
淘宝直通车，目前而言，一共有2种类型的推广方式：
一、关键词推广 通过设置关键词，购买关键词的展现，跟自然搜索混排，非常精准，是主要的推广方式；
二、定向推广 不需设置关键词，系统根据大数据，智能进行投放，主要投放在猜你喜欢等个性化展位； 注意：2019年开始，淘宝推出“超推”平台，直通车定向功能将陆续下线，整合到“超推”里面！
Professional answer
Currently, there are 2 types of promotion methods for Taobao Through Train:
1. Keyword promotion: By setting keywords, purchasing keyword displays, and mixing with natural searches, it is very accurate and is the main promotion method;
2. Targeted promotion: No need to set keywords, the system will intelligently deliver based on big data, mainly in personalized booths such as "Guess You Like"; Note: Starting from 2019, Taobao will launch the "Super Push" platform, and the Through Train directional function will be gradually offline and integrated into "Super Push"!
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