Taobao product operation and keyword promotion are two different means of Taobao store operation. Their differences are mainly reflected in the following aspects:

1. Different purposes: The purpose of product operation is to increase the sales volume and conversion rate of products through product management and marketing; while the purpose of keyword promotion is to improve the ranking of stores and products in Taobao search engines through keyword optimization and promotion, thereby increasing the exposure and click-through rate of products.

2. Different operating methods: Product operation requires the management of product listing, delisting, classification, promotion, etc., and the adjustment and improvement of products according to market demand and consumer behavior; while keyword promotion requires the optimization of product titles, descriptions, keywords, etc., and the promotion and drainage of keywords through tools such as through trains and diamond exhibitions.

3. Different effects: Product operation focuses on the refined management and marketing of products, which can increase product sales and conversion rates, but has limited effect on improving the overall ranking and exposure of stores and products; while keyword promotion focuses on the optimization and promotion of keywords, which can improve the ranking and exposure of stores and products in Taobao search engines, thereby increasing the click-through rate and conversion rate of products.

In general, Taobao product operation and keyword promotion are both important means of Taobao store operation. Their operation methods and effects are different, and it is necessary to choose the appropriate operation method based on the actual situation of the store and the operation goals.