最简单的条件:
1.店铺信誉等级必须达到一钻,这个是开通的硬性指标,达不到要求是无法开通的。
2.微淘粉丝量需要达到要求。不同行业微淘粉丝量要求不同,但是最低需要3万以上。
3.具有一定的老客户运营能力。主要考核的是老客户重复购买率,具体要求没有数据化。
4.店铺主营类目对应的商品数。淘宝店铺主张小而美,所以店铺商品不要太多太杂乱。具体考核指标还未公布。
5.店铺商品具有一定的销量。店铺销量没有固定指标,只要多销售,做专营,多做老客户运营达到要求很简单。
达到以上要求基本上就可以开通淘宝直播了,不过开通淘宝直播只是淘宝直播引流的开始,想要吸引更多粉丝带来转化还需要一些直播技巧。
The simplest conditions:
1. The store's reputation level must reach one diamond, which is a hard indicator for opening. If the requirements are not met, it cannot be opened.
2. The number of Weitao fans must meet the requirements. The number of Weitao fans required in different industries is different, but the minimum is more than 30,000.
3. Have a certain ability to operate old customers. The main assessment is the repeat purchase rate of old customers, and the specific requirements are not digitized.
4. The number of products corresponding to the main categories of the store. Taobao stores advocate small and beautiful, so the store's products should not be too many or too messy. The specific assessment indicators have not yet been announced.
5. The store's products have a certain sales volume. There is no fixed indicator for store sales. As long as you sell more, do franchise, and do more old customer operations to meet the requirements, it is very simple.
Basically, you can open Taobao live if you meet the above requirements, but opening Taobao live is just the beginning of Taobao live traffic. If you want to attract more fans and bring conversions, you still need some live broadcast skills.