1. Live broadcast selection: Select agricultural products with regional characteristics, brand effects, and quality assurance, such as Wuchang rice and Qingdao apples. Ensure the safety, taste and nutritional value of the products to meet the needs of consumers.

2. Live broadcast planning: Formulate live broadcast themes and content, and carry out creative planning in combination with the characteristics of agricultural products and target audiences. It can include product introduction, planting process, cooking methods, and scenery of the place of origin to attract the interest of the audience.

3. Anchor selection: Select anchors who are related to agricultural products and have a certain degree of popularity, affinity and influence, such as agricultural experts, Internet celebrities, and celebrities, to increase the attention and purchase rate of the live broadcast room.

4. Live broadcast platform: Select a live broadcast platform suitable for the sale of agricultural products, such as Taobao Live, Kuaishou, Douyin, etc., and select according to factors such as the platform's user portrait and promotion resources.

5. Promotion: Promote through multiple channels online and offline, such as social media, short videos, posters, etc. You can cooperate with other Internet celebrities and media to increase the exposure of agricultural product live broadcasts.

6. Fan interaction: During the live broadcast, the anchor should interact with the audience, answer questions, resolve doubts, and increase the audience's participation and willingness to buy. At the same time, the anchor should pay attention to the needs and suggestions of fans and continuously optimize the content and format of the live broadcast.

7. Sales conversion: During the live broadcast, provide convenient purchasing channels, such as links, QR codes, etc., to facilitate the audience to purchase agricultural products. At the same time, you can set up preferential activities, limited-time rush purchases and other strategies to stimulate consumer purchases.

8. After-sales service: Ensure the quality and distribution of agricultural products, and provide comprehensive after-sales services, such as returns and exchanges, after-sales consultation, etc., to increase consumer trust and satisfaction.

9. Data analysis: Analyze the live broadcast operation data, such as the number of viewers, number of interactions, purchase rate, etc., to understand the live broadcast effect and continuously optimize the live broadcast strategy.

Through the planning and execution of the above aspects, the effect of agricultural product live broadcast can be improved and farmers can be helped to increase their income.