There is no official mandatory regulation on the duration of Taobao live broadcast, but based on the actual operation and platform rules, the generally recommended minimum duration is 2 to 3 hours. If the live broadcast duration is insufficient, it may lead to insufficient traffic and low exposure. In order to obtain better traffic and exposure, some successful live broadcasters will choose to broadcast for 5 to 8 hours, or even longer. The duration of the live broadcast is an important factor affecting the live broadcast effect and traffic, so the anchors and merchants should reasonably arrange the duration of the live broadcast according to their own situation and goals.