The methods and skills for Taobao new store live broadcast operation include: clarifying the target audience and formulating a live broadcast plan. Optimizing the live broadcast content to ensure that it is interesting, informative and valuable. Regularly interacting with the audience to establish a close relationship. Using Taobao platform promotion tools to increase exposure. At the same time, pay attention to the layout of the live broadcast room and the performance of the anchor, create a professional and comfortable live broadcast environment, and enhance the audience experience. These skills can effectively improve the effect of new store live broadcasts and promote sales and brand communication.