What are the requirements for Taobao sellers to open live broadcasts
淘宝商家直播必备的开通要求：
1.店铺信誉等级必须达到一钻，这个是开通的硬性指标，达不到要求是无法开通的。
2.微淘粉丝量需要达到要求。不同行业微淘粉丝量要求不同，但是最低需要3万以上。
3.具有一定的老客户运营能力。主要考核的是老客户重复购买率，具体要求没有数据化。
4.店铺主营类目对应的商品数。淘宝店铺主张小而美，所以店铺商品不要太多太杂乱。具体考核指标还未公布。
5.店铺商品具有一定的销量。店铺销量没有固定指标，只要多销售，做专营，多做老客户运营达到要求很简单。
达到以上要求基本上就可以开通淘宝直播了，不过开通淘宝直播只是淘宝直播引流的开始，想要吸引更多粉丝带来转化还需要一些直播技巧。
淘宝直播间多与粉丝互动。粉丝互动是直播的灵魂，主播应该不断学习直播技巧，加深与粉丝之间的联结，产生有趣的互动。最有效的互动当属发放红包优惠券以及抽奖的活动回馈顾客了。
不断优化淘宝直播的内容，让你的直播间活跃起来。同时你还要对数据进行分析，观察销量最高的商品。了解粉丝们想要从淘宝直播中了解什么。直播内容也要适当的更换，一个东西播的时间太多了粉丝会觉得很无聊
Professional answer
Taobao merchants must open live broadcasts with the following requirements:
1. The store's reputation level must reach one diamond, which is a hard indicator for opening. If the requirements are not met, it cannot be opened.
2. The number of Weitao fans must meet the requirements. The number of Weitao fans required in different industries is different, but the minimum number is more than 30,000.
3. Have a certain ability to operate old customers. The main assessment is the repeat purchase rate of old customers, and the specific requirements are not digitized.
4. The number of products corresponding to the main categories of the store. Taobao stores advocate small and beautiful, so the store's products should not be too many or too messy. The specific assessment indicators have not yet been announced.
5. The store's products have a certain sales volume. There is no fixed indicator for store sales. As long as you sell more, do franchise, and do more old customer operations to meet the requirements, it is very simple.
Basically, you can open Taobao live broadcasts if you meet the above requirements, but opening Taobao live broadcasts is just the beginning of Taobao live broadcast traffic. If you want to attract more fans and bring conversions, you still need some live broadcast skills.
Interact more with fans in Taobao live broadcast room. Fan interaction is the soul of live broadcast. The anchor should continue to learn live broadcast skills, deepen the connection with fans, and generate interesting interactions. The most effective interaction is to give back to customers through red envelopes, coupons and lucky draws.
Continuously optimize the content of Taobao live broadcast to make your live broadcast room active. At the same time, you should also analyze the data and observe the products with the highest sales. Understand what fans want to know from Taobao live broadcast. The content of the live broadcast should also be changed appropriately. Fans will feel bored if one thing is broadcast for too long.
Taobao sellers need to meet the following requirements to open live streaming:
Real-name authentication: Sellers need to complete Taobao real-name authentication to ensure that their identity information is authentic and valid.
Store level: The seller's store level needs to meet certain requirements, usually at least 3 diamonds or above.
Credit rating: Sellers need to have a certain credit rating, usually at least bronze or above.
Product category: Different product categories may have different requirements for opening live streaming, and some special categories may require additional review or qualification requirements.
Live streaming equipment: Sellers need to prepare equipment suitable for live streaming, such as cameras, microphones, lighting equipment, etc.
Live streaming content: Sellers need to provide attractive and interesting live streaming content that can attract the audience's attention and desire to buy.
Live streaming time: Sellers need to live stream at the specified time to ensure the stability and continuity of live streaming.
Please note that the above are general requirements, and the specific requirements may change according to the policies and regulations of the Taobao platform. It is recommended that sellers understand the relevant regulations of the Taobao platform in detail before opening live streaming, and prepare and operate according to the requirements.
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