1. Log in with a Taobao account. Please prepare a Taobao account that meets the following conditions to log in. The subsequent entry process will conduct account verification:

(1) The account needs to be bound to Alipay and pass the Alipay real-name verification;

(2) The real-name authentication must be for an enterprise account and pass the enterprise authentication;

(3) The identity subject of the account owner is only allowed to open one institutional account;

(4) The identity subject of the account owner needs to pass the Taobao Alliance real-name authentication.

2. Fill in the information

The information filling is divided into 4 parts: account information, legal representative ID card, company business license information, business information

3. Select the role type you need to enter:

(1) MCN agency: Provide UGC/KOL/red person/celebrity/self-media and other talent incubation services

(2) Merchant live broadcast service provider: Provide Taobao/Tmall stores with live broadcast services such as agency operation and hosting, live broadcast training, etc.

(3) Stall live broadcast service provider: Provide offline stall merchants with Live broadcast capability training and operational support

(4) Shopping guide live broadcast management: offline brands, distributors and third-party agencies manage shopping guide live broadcast services

(5) Village broadcast service: provide live broadcast capability training and operational incubation for new farmers

(6) PGC professional content and production agencies: TV, media, production companies, communication companies, etc.

(7) Integrated marketing agencies: companies that provide integrated marketing capabilities

(8) Live broadcast supply chain base: own brand/supply chain/factory resources, able to provide product support for agencies/anchors