Taobao operation mainly refers to the operation and management of e-commerce on Taobao by enterprises, including the operation of the entire e-commerce process, such as ordinary stores or malls, planning schemes, promotion schemes, page templates, activities, services, etc.

The main work content of Taobao operation can be divided into the following points:

1. Finding treasures. Product selection is the first step in operation. Subsequent operation work is based on commodities, with the main goal of mining market potential commodities, helping to improve the effect of treasures, optimizing inventory status, monitoring hot-selling items, tracking competitors, and creating explosive items.

2. Collect the hot-selling categories, brands, and items in the industry, analyze the reasons for their hot sales, and summarize successful marketing methods. Analyze the advantages and disadvantages of hot-selling products, and find reasons and solutions for the hot sales of our products. Choose the right goods, which must be explosive, belong to mass demand products, and meet market trends.

3. What are our advantages and disadvantages in categories, brands, and items, and be familiar with the product life cycle and market capacity.

4. Analyze the product situation of competitors, formulate corresponding marketing plans and main promotion plans, and quickly seize the advantageous position of traffic entrance.

Extended information

Main products of Taobao:

1. Aliwangwang

Aliwangwang is an instant messaging software for communication between users registered online. Aliwangwang is the communication tool officially recommended by Taobao. Taobao also supports users to communicate in the form of website chat rooms. Taobao transactions recognize that the content of Taobao Wangwang transaction chats is saved as electronic evidence.

2. Taobao store

Taobao store refers to the store or shop used by all Taobao sellers on Taobao. Taobao store is born relative to ordinary stores. Every new store opened on Taobao is a store interface generated by the system by default, which is often called an ordinary store. The Taobao store (personalized store) service is provided by Taobao to Taobao sellers, allowing sellers to use the computer and network technology provided by Taobao to realize the personalized store page display function that is different from the general store display form of Taobao.

3. Taobao Index

Taobao Index is a free data query platform based on Taobao. It can be used to view Taobao market search hot spots, transaction trends, and locate consumer groups in market segments by entering keywords.

4. Happy Taobao

In December 2009, Taobao and Hunan Satellite TV jointly established the "Happy Taobao" company to expand the new TV online shopping market. Not only did they launch the "Happy Taobao" program on Hunan Satellite TV in April 2010, they also opened a "Happy Taobao" sub-channel area and an external independent website on Taobao, creating a new business model that combines e-commerce with television media.