The professional competency characteristics of online store operation positions mainly include the following aspects:

Basic knowledge of e-commerce: including the development history of e-commerce, the characteristics of e-commerce platforms, e-commerce marketing strategies, etc. These basic knowledge can help operators better understand the nature and laws of e-commerce operations, so as to operate online stores more effectively.

Data analysis ability: Online store operations require continuous data analysis to understand users' purchasing habits and needs, so as to formulate targeted marketing strategies. Therefore, operators need to have certain data analysis capabilities, be able to skillfully use data analysis tools, conduct in-depth analysis of data, and extract valuable information.

Marketing planning ability: The core of online store operations is marketing, so operators need to have certain marketing planning capabilities. They need to be familiar with various marketing methods, including search engine optimization, social media marketing, content marketing, etc., and be able to formulate effective marketing strategies based on product characteristics and target users to increase the exposure and sales of online stores.

Product management ability: The core of online store operations is products, so operators need to have certain product management capabilities. You need to be familiar with the characteristics and advantages of the products, and be able to develop appropriate product positioning and pricing strategies. You also need to pay attention to the inventory and sales of the products, and adjust the time of listing and removing the products in a timely manner to ensure the sales and profits of the products.

Customer service capabilities: Customers are an important part of online store operations. Therefore, operators need to have certain customer service capabilities. It is necessary to respond to customer inquiries and complaints in a timely manner, solve customer problems, improve customer satisfaction, and increase customer loyalty and repurchase rate.

Communication and coordination skills: Online store operations require communication and coordination with multiple departments, including product departments, marketing departments, technical departments, etc. Therefore, operators need to have good communication and coordination skills, be able to effectively coordinate resources from all parties, and promote the smooth progress of work.

Learning ability: The e-commerce industry is developing rapidly, and new technologies and strategies are constantly emerging. Therefore, operators need to have good learning abilities, be able to master new knowledge and skills in a timely manner, and adapt to changes in the industry.