As an e-commerce operator, what are the main daily tasks? This article is written for novice e-commerce operators and friends who are preparing to switch to e-commerce operations. (This article takes Taobao as an example - other Tmall, JD.com, Pinduoduo, etc. are almost the same)

Basic content of daily store operations

Store operation is the most basic operation work of e-commerce operation. For store operation, we need to know the following knowledge; store opening process--posting products--products on and off the shelves--window recommendations--category optimization--product titles--category planning--operation planning;

The above are the most basic knowledge that any novice needs to master. Each module is a knowledge content that can be refined. Each content in the above daily operation work will have a great impact on sales.

Daily Promotion

As an operator, you must know the core knowledge of store promotion, the most important of which are the settings of "search ranking, through train, diamond exhibition, Taobao customer"; secondly, in terms of content marketing, you must learn "Weitao, Taobao live broadcast, Taobao experts, Taobao groups, short videos, content planning" and other relatively deeper knowledge;

Finally, we also need to know the marketing operations of various Taobao activities, such as "store red envelopes, coupons, limited time discounts, combination packages, daily specials, Taobao gold coins, Taobao flash sales, Juhuasuan, big promotions, clearance, trials" and other specific operations. For the above operations, an ordinary-level operator needs to master what activities to use for what products, what promotions to do in what season, the profit data support behind each activity, and the time nodes for registration and participation in various activities at any time.

Advance to in-depth operations

After completing the above basic work, you can be said to be a relatively qualified e-commerce operator. At this time, you need to pay more attention to the essence of the activity (e-commerce can never be separated from activities), so we need to have the ability to position the activity, plan the activity, preheat the traffic, and conduct review and analysis. These aspects are what deep e-commerce people must have. Explosive products are usually a reflection of the best efforts made in cooperating with the services of all parties and the responsiveness after a deep activity positioning and planning. Of course, review is also very necessary in the process of the activity. In this process, you need to have a very good understanding of the entire logical process of the activity in order to know where your success points are or the reasons for your failure, so as to make the best plans for a better success next time.

Data Operation

After mastering the basic e-commerce operation methods above, you need to upgrade the operation level. Data operation is one of the core of e-commerce operation. The knowledge points involved are mainly as follows; business advisor, store core data, Alibaba index, industry data, case analysis (mainly the core data of a case);

In these data, we need to pay attention to the changes in industry data, the data behind a successful marketing event, and also pay attention to the data of our own store. We need to refine the daily overall traffic, traffic changes, clicks, views, bounce rate, single product abnormal traffic changes, etc., so that we can better analyze specific problems and make targeted solutions by combining the changes in the traffic data of our own store and the traffic data of the big market!

Finally, if you want to become an e-commerce operation director or above, you also need to have visual design inspiration on the basis of the above-mentioned operation knowledge, and you must also be very clear about the entire customer service process and standardized settings, as well as all Taobao rules. In this case, the guidance and specifications of the team work will be very clear and well understood!