网店运营具体内容包括爆款数据跟踪、客服管理、店铺检查、货品管理、美工沟通。
1、淘宝爆款数据跟踪:整理爆款数据跟踪表,收集一下店铺产品信息进行维护。
2、客服管理:把遇到的问题和如何解决的问题方法进行记录,根据反馈信息不断优化产品。
3、店铺检查:跟踪同行的数据是上升趋势还是下降,不断模仿和超越。
另外,网店运营每天早上起来第一件事,是看数据。按照之前计划,把每月的销售量或者销售额落实到每日,这时候要做一个简单的判断:销售达标还是不达标?判断之后,就会有一个整体的思维分析:达标的话做得好的地方在哪里?不达标的话又差在哪里?综合分析各种情况找出背后的原因。
The specific contents of online store operation include hot data tracking, customer service management, store inspection, product management, and communication with art designers.
1. Taobao hot data tracking: organize hot data tracking tables, and collect store product information for maintenance.
2. Customer service management: record the problems encountered and how to solve them, and continuously optimize products based on feedback information.
3. Store inspection: track whether the data of peers is on an upward or downward trend, and constantly imitate and surpass.
In addition, the first thing online store operators do every morning is to look at the data. According to the previous plan, the monthly sales volume or sales revenue is implemented on a daily basis. At this time, a simple judgment should be made: Is the sales up to standard or not? After the judgment, there will be an overall thinking analysis: If it meets the standard, what is done well? If it does not meet the standard, what is the difference? Comprehensively analyze various situations to find out the reasons behind them.