Compared with third-party platforms such as Taobao, the customer acquisition cost of WeChat Mini Program has dropped significantly. From the perspective of production cost, the price of a mini program on the market now generally ranges from a few thousand to tens of thousands of yuan, which is definitely a very friendly threshold for most merchants who are interested in running a business.

r In terms of business, more than 60% of e-commerce mini programs use some "spontaneous" marketing methods to drive consumers to actively promote merchants. The developed mini program mall currently supports group buying, bargaining, commission sharing and other models. In addition to the official encouragement policies such as social instant discounts launched by WeChat, the customer acquisition cost can be as low as about 1.7 (official data). Compared with Taobao's customer acquisition cost of dozens or hundreds of yuan, WeChat Mini Programs are already very beneficial for e-commerce.

r Overall, Taobao sellers currently have mature operation teams and resources, but the platform-based operation in the past has made the profits flow to Taobao itself. WeChat mini programs have given sellers a new channel. Once the original team resources are put to use, they can completely leave those inexperienced novices behind... So, whether Taobao sellers need to develop mini programs, the answer is self-evident.