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I want to do e-commerce, but I don’t know how to design. What should I do?

| 2Person Answer

大家好,我是淘宝美工老申,想做电商但不会美工这个问题,有五个方面的解决方法。

第一:直接手机拍摄,然后用美图秀秀、Ps这些软件裁成平台需要的规格上架即可

以淘宝为例,平台对图片有一个标准叫“唯一性”,而现在平台更喜欢纪实性的图片,类似卖家秀那种图。我们现在看到好多图片感觉就是随意拍的一样,实际上米精心策划拍摄的图片。新手搞电商开网店,不要在视觉上花费太多的时间和精力,现在的智能手机拍出来的图片完全可以用来搞电商了。我建议你先用手机拍图,然后用美图秀秀或者PS这些做图软件裁成平台所需要的大小即可,先不要管它漂亮不漂亮,真实就行。

第二:找一件代发的工厂合作

这个是最简单也是最轻松的解决办法,有些工厂会提供数据包,他们有专业的拍摄团队,主图、SKU、详情页、海报等统统都做好了,我们只要拿来修改一下即可上架了。这只是短暂的缓兵之计,等你会操作了还是需要将图片修改成自己的,不能完全一样。

第三:自学PS,学会简单的处理图片

自己会是最好的,因为电商需要各种样的图片,自己会就很方便。在网上有很多的自学教程,我在今日头条有一个详细的《淘宝美工0基础学PS》教程,你也可以看一下,专门针对电商创业者录制的教程,通俗易懂,针对性强。

第四:找朋友帮忙,技能交换

看看你身边有没有会美工的朋友,跟他来一个技能交换,比如你会运营,他会美工,你两就可以抱团创业了,这样风险低,见效快。

第五:花钱找专业的美工外包团队

这是成本最高的一种方式,现在淘宝上搞一张图10元50元100元没有一个标准,一个产品把主图、详情、SKU、海报全做好,低则一两百,高则上千,具体价格看产品和视觉要求。价格偏贵,质量也不错,不满意还可以修改。

以上五个方面可以帮你解决不会美工的问题,站在我这么多年从事电商的经验,更建议你选择自学美工,哪怕学一下如何修改模板,怎么换文字这样的基础操作也是非常好的,加油哟,我是淘宝美工老申,感谢关注,关于电商方面,不明白的可以给我评论留言,我们一起进步。

Professional answer

P

电商不平凡

电商不平凡,每日分析电商行业的最新活动案例

Hello everyone, I am Lao Shen, a Taobao artist. There are five ways to solve the problem of wanting to do e-commerce but not knowing how to design.

First: Take pictures directly with your mobile phone, and then use software such as Meitu Xiuxiu and Ps to cut them into the specifications required by the platform and put them on the shelves

Take Taobao as an example. The platform has a standard called "uniqueness" for pictures, and now the platform prefers documentary pictures, similar to the pictures shown by sellers. We now see that many pictures seem to be taken casually, but in fact they are carefully planned and taken. Novices in e-commerce and opening online stores should not spend too much time and energy on visuals. Pictures taken by smart phones can be used for e-commerce. I suggest that you take pictures with your mobile phone first, and then use software such as Meitu Xiuxiu or PS to cut them into the size required by the platform. Don’t worry about whether it is beautiful or not, just make it real.

Second: Find a factory that does dropshipping for you

This is the simplest and easiest solution. Some factories will provide data packages. They have professional shooting teams. The main pictures, SKUs, detail pages, posters, etc. are all ready. We just need to modify them and put them on the shelves. This is just a short-term delaying tactic. When you can operate it, you still need to modify the pictures to your own. They cannot be exactly the same.

Third: Self-study PS and learn to process pictures simply

You will be the best, because e-commerce needs all kinds of pictures, and it is very convenient to do it yourself. There are many self-study tutorials on the Internet. I have a detailed "Taobao Art 0 Basics PS" tutorial on Toutiao. You can also take a look at it. It is a tutorial specially recorded for e-commerce entrepreneurs. It is easy to understand and targeted.

Fourth: Find friends for help and exchange skills

See if there are friends around you who can do art, and exchange skills with him. For example, if you can operate and he can do art, you two can start a business together. This is low risk and quick results.

Fifth: Spend money to find a professional art outsourcing team

This is the most expensive way. Now on Taobao, it costs 10 yuan, 50 yuan, or 100 yuan to make a picture. There is no standard. A product needs to have a main picture, details, SKU, and poster. The lowest price is one or two hundred yuan, and the highest is thousands of yuan. The specific price depends on the product and visual requirements. The price is expensive, but the quality is good. If you are not satisfied, you can modify it.

The above five aspects can help you solve the problem of not knowing how to design art. Based on my experience in e-commerce for so many years, I recommend that you choose to learn art by yourself. Even if you learn how to modify templates and change texts, such basic operations are very good. Come on, I am Lao Shen, a Taobao artist. Thank you for your attention. If you don’t understand about e-commerce, you can leave me a comment and we will improve together.

跨境电商小不懂

专注于跨境电商行业研究

Outsourcing is the way to go. E-commerce is not something that one person can master. Just do what you are good at, and outsource the rest. If you have the ability, hire full-time employees.

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