1. Taobao live broadcast by experts

Taobao live broadcast by experts is suitable for people who have accumulated fans, whether it is Weibo, Douyin, WeChat, or other platforms. After the live broadcast application is successful, you can sell your own products and receive orders, promote the products of other Taobao stores, and at the same time upgrade the expert level to obtain Taobao public domain traffic. The application for Taobao live broadcast by experts has high requirements for the appearance and control ability of the anchor, so there is a video introduction in the submitted materials. These points must be reflected, and light makeup must be applied.

2. Application steps for Taobao live broadcast by experts: Open the Taobao APP, the second screen of the Taobao live broadcast section, click to enter, there are three clicks in the upper right corner of the new page. It shows that the anchor has settled in, just settle in directly and fill in the information according to the prompts.

3. Application conditions for live broadcasting by experts

First, you must have a Taobao account that is bound to Alipay real-name authentication

Second, the specific requirements vary depending on the attributes of the account, as follows:

If you are not a merchant and are a personal anchor, the basic threshold only requires meeting the following two conditions:

Condition 1: The number of Weibo fans must be greater than 50,000 (including 50,000), and the number of likes and comments on at least one Weibo post in the past 7 days must exceed 100; (application will be disqualified if there are obvious zombie fans or forwarding, commenting, etc.); or the number of fans on other social platforms is greater than 50,000 (including 50,000), and the fan interaction rate is high.

Condition 2: Taobao experts (excluding merchants) with more than 10,000 fans (including 10,000) and have published at least one picture and text post in the last 7 days

At the same time, you need to have good control ability, be fluent, have clear ideas, and interact with fans. Therefore, you need to upload a video of the anchor leaving the scene to fully and comprehensively show yourself~. The video size should not exceed 3M, because the current system only supports about 1 minute, so it is recommended that everyone think about how to show their live broadcasting ability in 1 minute, not just limited to self-introduction!