网店运营指店铺的日常维护,主要包括店铺装修、宝贝优化、日常管理以及税务等操作。运营的工作:
1.为网店做出运营预算,对业绩负责,懂得网店产品规划;
2.组织、培训及管理客服团队进行在线销售,完成销售任务;
3.协调内部资源完成采购、物流、售后等各个环节;对日常工作出现的问题及时解决,保证团队工作的正常进行,监督并持续提高业绩水平;
4.策划并组织实施网店整体营销推广,提升网店自身营销能力;定期针对推广效果进行跟踪、评估,并提交推广效果的统计分析报表,及时提出营销改进措施,给出切实可行的改进方案;
5.及时分析网店的各项销售数据。
Online store operation refers to the daily maintenance of the store, mainly including store decoration, product optimization, daily management and tax operations. Operation work:
1. Make an operating budget for the online store, be responsible for performance, and understand online store product planning;
2. Organize, train and manage the customer service team to conduct online sales and complete sales tasks;
3. Coordinate internal resources to complete various links such as procurement, logistics, and after-sales; promptly solve problems that arise in daily work, ensure the normal progress of team work, supervise and continuously improve performance levels;
4. Plan and organize the implementation of the overall marketing promotion of the online store to enhance the online store’s own marketing capabilities; regularly track and evaluate the promotion effect, and submit statistical analysis reports on the promotion effect, promptly propose marketing improvement measures, and provide practical improvement plans;
5. Timely analyze various sales data of the online store.